NZ TODAY is unique in New Zealand, in that it's not an Auckland, Wellington or Christchurch-focused magazine. It features real stories, captured off the beaten track, and includes amazing New Zealand locations, coupled with human elements stories, and supported by incredible photographs that capture the real spirit & core elements of the writer's experiences at the time. The magazine is kept clean and fresh, with only corporate advertising clearly associated with the magazine's core values of travelling in freedom around this beautiful country and feeling, tasting and smelling this beautiful environment. It shares that experience with all who read it. Each of the writers communicates exceptionally well with those within the regions of NZ, as their stories capture the cultural essence that makes up the backbone of the society that is uniquely New Zealand.